Privacy policy.

 https://www.drbrucepereira.com/

Privacy Policy

LAST UPDATED: 29 June 2023

General Information

PLEASE READ THIS PRIVACY STATEMENT AND NOTICE OF PRIVACY PRACTICES CAREFULLY.

Dr. Bruce Pereira (“Dr. Bruce Pereira”, “We”, “Us”, and “Our”) is committed to protecting your Personal Information.  We maintain information confidentiality and comply with applicable regulatory requirements.

This privacy policy (“Privacy Policy”) covers Our privacy practices with respect to use and/or disclosure of information We may collect from you when you access or use Our website (the “Site”) or underlying informational, motivational, and leadership coaching services (collectively “Services”).  This Privacy Policy is part of, and incorporated into, the Terms of Use. If you have any questions, you can contact Us through any of the means described in the “Contact Us” section at the end of this Privacy Policy.

OUR CONTENTS AND SERVICES ON THE SITE (INCLUDING TEXT, IMAGES, LINKS, RESOURCES, AND BLOG POSTS) ARE FOR INFORMATIONAL AND EDUCATIONAL PURPOSES ONLY. NOTHING ON THIS SITE OR OUR SERVICES SHOULD BE CONSTRUED AS LEGAL, FINANCIAL, TAX, MEDICAL, OR ANY OTHER KIND OF PROFESSIONAL ADVICE. RELIANCE ON ANY INFORMATION PROVIDED BY THIS SITE IS SOLELY AT YOUR OWN RISK.  

By accessing and using Our Services, you acknowledge and fully understand Our Privacy Policy and freely consent to the information collection and use practices described in this Privacy Policy. IF YOU DO NOT CONSENT TO THE INFORMATION COLLECTION AND USE PRACTICES DESCRIBED BELOW, YOU MUST IMMEDIATELY CEASE ANY ACCESS OR USE OF OUR SERVICES.

Changes and Updates to this Privacy Policy

We reserve the right to revise or update this Privacy Policy at any time, and you agree to be bound by those revisions or updates. We will notify you of any changes to the Privacy Policy by posting the revised or updated Privacy Policy and its “Effective Date” on this website. Your use of the Services thereafter constitutes your agreement to and acceptance of the Privacy Policy and its revisions or updates. You should periodically read the Privacy Policy to learn of any revisions or updates.

Information Collected

Our Services may permit you the opportunity to provide Us with Personal Information.  As used in this Privacy Policy, “Personal Information” means any information that may be used, either alone or in combination with other information, to personally identify an individual as defined by applicable laws.

We may collect certain information, including Personal Information, from and about Our users in various ways:

• directly from you;

• automatically when you use Our Services. 

Directly from You

We may collect Personal Information through online forms to provide certain features of the Services to you. For example, if you sign up for our newsletter or marketing updates, request a discovery call, or fill out the contact us section of the Site, We may request that you fill out a form with information such as:

• Name.

• Email address.

• Age.

• Employer/Role.

• Financial information, such as your form of payment.

• Telephone number.

• Generalized notes on any underlying Services provided.

Automatically When you Use Our Site

Like many other websites, We and Our service providers may collect and store information that is generated automatically as you navigate through the Site. This information is primarily needed to maintain the security and operation of the Site, and for Our internal analytics so that we can improve the Site; however, We may also use this information for marketing purposes. We may use the following technologies to collect certain types of information:

• Device Information, including version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site;

• Cookies, like many other websites, We use ‘cookies’ on the Site. These cookies are used to store information including visitors’ preferences, and the pages on the Site that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing Our web page content based on visitors’ browser type and/or other information. You can configure your browser to accept cookies, reject cookies or notify you when a cookie is being used; however, if you do so it may render your computer unable to take advantage of certain personalized features of the Site; and 

• Pixel Tags and Web Beacons, are tiny graphic files with a unique identifier that is similar in function to a cookie but would allow Us to count the number of visitors that have visited certain pages or screens of the Site, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, web beacons can tell the sender whether and when the email has been opened. In contrast to cookies, which may be stored on your computer’s hard drive, web beacons are typically embedded invisibly on pages or screens. We may use web beacons in providing the Site.

Do Not Track Disclosure

Many web browsers include a Do-Not-Track (“DNT”) feature or setting that signals your preference not to have data about your online browsing activities monitored and collected.  However, there is currently no uniform standard for recognizing and implementing the DNT signals.  As such, We do not monitor or respond to Do Not Track browser requests.  If a standard is adopted that we must follow in the future, then we will inform you about that practice in a revised version of this Privacy Policy.

How We Use Information We Collect

We may process your Personal Information for the following lawful business and commercial purposes, in accordance with the practices described in this Privacy Policy:

• Provide the Services. We may use your Personal Information to communicate with you about Our Services. 

• Process Payments.  We may use your Personal Information to process payments related to the Services you have requested.

• Monitor the Site. We collect your Personal Information for monitoring purposes to help Us diagnose problems with our servers, administer and troubleshoot the Site, calculate usage levels, analyze industry standards, and analyze transactions, trends, and statistics regarding the use of the Site.

• Respond to Inquiries and Fulfill Requests.  We may use your Personal Information to respond to your inquiries and to fulfill your requests for information. 

• Communicate with You.  We may use your Personal Information to send you marketing information about Our Services, new products and services, and other items that may be of interest to you.  We may also contact you on behalf of our third-party business partners about a particular offering of theirs that may be of interest to you.

• Improve the Site.  We may use your Personal Information to make the Site more stable and user-friendly, to analyze service issues, improve the design and content of the Site, personalize your experience, analyze how the Site is used, offer new products and services, and to develop new marketing programs relating to the Services. 

• Customer Service. We may use your Personal Information when contacting you regarding customer service or in response when you provide feedback. We may also use your information to send administrative emails regarding the Services or to inform you of any changes to this Privacy Policy, Our Terms, or Our third-party partner’s Terms.

• Support Business Operations. We may use your Personal Information to support Our internal and business operations, including marketing, security, and advertising. 

• Enforce Agreements. We may use your Personal Information to enforce separate agreements between you and Us, enforce this Privacy Policy, Our Terms, or Our third-party partner’s Terms of Use, or in connection with a transaction with a similar effect. 

• Fulfill Other Purposes. We may use your Personal Information to fulfill: (a) any other purpose for which you provide it; (b) any legal or regulatory requirements and any of Our internal policies; (c) other purposes disclosed at the time of collection; (d) any other purpose with your consent; and (e) any other purposes set forth in this Privacy Policy. 

How We Share Information We Collect

Except as otherwise described in this Privacy Policy, We will not sell, share, rent, or otherwise disclose Personal Information that We collect from the Services to any third party for monetary or other valuable consideration, unless stated below or with your consent:

• Subsidiaries and Affiliates. We may disclose Personal Information about you to Our subsidiaries and affiliates.

• Business Partners. We may share your Personal Information with Our business partners to provide you with Services you may have requested. We may also share your Personal Information to business partners with whom We jointly offer any products, or services. 

• Service Providers & Contractors. To help Us provide superior service, your Personal Information may be shared with Our service providers, contractors, and other third parties We use to support Our business and who will safeguard it in accordance with this Privacy Policy. 

• Marketing Partners. We may share your Personal Information with entities that perform marketing or data aggregation services on Our behalf, or with which We or an affiliate has joint marketing arrangements. 

• Advertising Partners. We may share your Personal Information with third party advertising partners, such as Facebook, LinkedIn, YouTube, Instagram, Microsoft, and Google Display Advertising and Remarketing services. These advertising partners may use first- and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Site. You can opt out of these services using the Ads Preferences Manager or you can use the Google Analytics opt-out browser add-on. These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks, commonly referred to as “interest-based advertising.”

• Authorized Representatives. If another individual is managing on your behalf your account with Us or your email account which the Services connect to (for example, a manager managing the account of an employee), as authorized by you or as a personal representative under applicable law, that person can view all Personal Information about you.

• In the Event of Merger, Sale, Divestitures, or Change of Control. We reserve the right to transfer Personal Information to a buyer or other successor in interest that acquires rights to that data as a result of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of Us or substantially all of Our assets. 

• With Your Consent. We may share your data for other purposes pursuant to your consent or at your direction. 

• Other Disclosures. We may disclose your Personal Information if We have a good faith belief that disclosure of such data is helpful or reasonably necessary to: (a) conform to legal requirements and comply with any court order, law, or legal process, including responding to any government, law enforcement, or regulatory request; (b) enforce our Terms, other agreements, including between you and us, and any other documents included or referenced therein (all of which are incorporated into and made a part of this Privacy Policy by reference); (c) fulfill the purpose for which you provide it; (iv) detect, prevent, or otherwise address fraud or security issues; or (v) protect against harm to our, your, or third parties’ rights, property, or safety. 

We may share and disclose de-identified and/or aggregate analytics with third-party partners for the purposes described in this Privacy Policy or where it is collected, or any other legal purpose, including, when and where applicable, sharing and disclosing non-personally identifiable data combined with Personal Information.

We do not sell any Personal Information that we collect.

Your Choices About Your Information

You have choices about how We use your information.  Please understand that if you choose not to disclose information to Us, it may affect your ability to use some features of Our Site or Services.

Marketing

If you have supplied your email address in relation to Our newsletter, We may further send you emails to provide you with information, to inform you of new events or content, to solicit your feedback, or to keep you up to date on Us. 

You can opt out of Our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send.  You also may ask Us not to send you other marketing communications by contacting Us as specified in the "Contact Us" section below, and we will honor your request. Please note that even after you are removed from Our marketing lists, We may still send you non-promotional communications, such as responding to service requests.

Advertisements

We may also use third-party advertisers, ad networks, and other advertising, marketing, and promotional companies, to serve advertisements about Our Services. Such third parties may gather data about your visit to the Site, monitor your access or market Our Services to you, monitor the ads you view, click-on, or interact with, when they were delivered, and the screens and pages that they are on. If you wish to not have this data used for the purpose of serving you targeted ads, you may opt out. Please note this does not opt you out of being served advertising. You will continue to receive generic ads. 

We and Our service providers may use data about your interactions with the Site to predict your interests and select the ads you see on and off the Site. This is known as interest-based advertising. In providing interest-based ads, We follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance.  For more information about interest-based advertising and how you can opt out, visit:

• Digital Advertising Alliance (DAA): http://www.aboutads.info/choices 

• Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/

Third Party Links

Our Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with Us—and which may link to other websites, services, or applications.  Please be aware that We are not responsible for the privacy or practices of other websites or third parties.  We do not make any guarantee regarding those third-party websites, services, or applications, and we are not liable for any loss or damage caused by the use of such sites. Any data collected by third parties is not covered by this Privacy Policy. You should review the policies of the third parties and contact them directly if you have any questions about their services or practices.

Information Retention 

We will only keep your personal information for as long as necessary to fulfill the purposes for which We collect the information, as described in this Privacy Policy, unless a longer retention period is required or permitted by law.  

Children

Our Services are not intended for use by children. We do not intentionally gather Personal Information about individuals who are under the age of 16. If a child has provided Us with Personal Information, a parent or guardian of that child may contact Us to have the information deleted from our records. If you believe that We might have any information from a child under age 16, please contact us. If we learn that We have inadvertently collected the Personal Information of a child under 16, or equivalent minimum age depending on jurisdiction, We will take steps to delete the information as soon as possible. 

Contact Us

If you have any specific questions about this Privacy Policy, you may Contact Us online, or email us at bruce@drbrucepereira.com