As Seen & Heard

Exploring the intersection of leadership, organizational culture, storytelling, and systems thinking—where Dr. Bruce Pereira’s work meets the wider world.

Dr. Bruce Pereira is frequently invited to speak, consult, and reflect on the power of narrative and systemic approaches to leadership and change. Whether through media features, international conferences, expert panels, podcasts or interviews, Bruce brings a deep, human-centered and systemic lens to the evolving conversations around leadership, organizational culture, and transformation. Below are selected highlights from his appearances and contributions in the public domain.

— Dr. Bruce Pereira has been recognized as a ‘Key Voice’ by a Director at Accenture, a leading Global Professional Services company—

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  • Leading adaptive change: the role of curiosity, narrative awareness, and bravery in organizations

    In his talk at the "Storify Your Culture" conference, Dr. Pereira shared how organizational culture and feedback is impacted by dominant and hidden narratives. This session invited the audience to think critically about the impact of narratives on culture and change by drawing on some key narrative techniques to discover what lays below the surface. The session offered an adaptive strategy for uncovering and dealing with hidden narratives.

  • The Stories That Define Us

    At the International Storytelling Conference, Dr. Bruce Pereira invited the audience to explore the potential of stories in bridging gaps and strengthening leadership abilities. Join him as he delves into the profound influence of stories on our identity as leaders. Uncover the techniques for creating a compelling and influential leadership value story through introspection and self-reflection. With his extensive experience in coaching leaders to develop their unique value stories, Dr. Pereira is excited to share these insights with you.

  • From Toxic to Thriving: Using Story Exceptions To Develop Adaptive Leaders and Cultures.

    Dr. Bruce Pereira posits that stories can be powerful in how we make sense of and create meaning in organizations, and in developing more adaptive leaders and organizational cultures. Leaders often get stuck in the ways that they make sense of themselves as leaders, and the world around them. This is further complicated by the role that organizational culture plays in creating systemic meaning.

    In this International Conference session, Dr. Pereira will offer a narrative approach that he uses with leaders to help them identify the stories that are keeping them stuck, and ways to reframe those by exploring exceptions to those stories. By looking for story exceptions, leaders can begin to create new and more adaptive approaches to leading, at both the personal and systemic level.

  • Expert Panel Discussion: Stories that Light up the Now

    In this Conference session, a panel of experts, including Dr. Bruce Pereira, explored how to uncover the inherent properties of stories. The experts shared their perspectives and insights on effective techniques for telling, crafting, recalling, and preserving stories.

  • Transforming Culture: The Human Side of Digital Transformation

    This webinar can explore the impact of digital transformation on organizational culture and highlight the best practices for maintaining a positive culture and brand image during digital transformation initiatives. It can also include case studies of organizations that have successfully navigated cultural change during digital transformation.

  • A Conversation with Dr. Bruce Pereira

    In this episode of "Talent Tales," Talent Imperative founder Nicole Dessain is joined by Dr. Bruce Pereira.

    Dr. Pereira shares insights on using storytelling to impact organizational and cultural change.

  • Leadership Spotlight

    In this Leadership Spotlight episode, Dr. Bruce Pereira speaks with Sylvain Rochon, the Chief Marketing Officer at CykoMetrix. In this conversation Dr. Pereira emphasizes that storytelling is a powerful tool for driving organizational change by encouraging individuals to think differently and question existing narratives. By fostering deep connections and trust through storytelling, leaders can effectively influence behaviors and promote a culture of openness and transformation.​

  • Narrating Change - A Conversation with Dr. Bruce Pereira

    ​Dr. Bruce Pereira is dedicated to uncovering hidden meanings through storytelling. He believes that storytelling extends beyond a mere communication skill; it serves as a catalyst for change by connecting individuals and challenging prevailing organizational narratives. By actively eliciting and analyzing employee stories, leaders can bridge the gap between official narratives and employees' experiences, fostering a more authentic and effective organizational transformation.